We met as college roommates, one of us buried in microbiology, the other in literature. We lost touch, then ran into each other years later at Goodby Silverstein & Partners, a strategist and a copywriter, and we've worked together on and off ever since.

We've worked for some of the biggest brands in the world, building teams, developing efficiency workflows, and creating award-winning work for Microsoft, Google, IBM, American Express, Cisco, Volkswagen, Budweiser, Frito-Lay, T-Mobile, and Spotify.

Knowing how to build the system that produces good work at scale is the rare part. We point it at cybersecurity, where the products are complicated, the buyers are skeptical, and almost every company on the market sounds like the one beside it.